For the beauty of the craft
Born from Brahim Boucheikha's passion for typography and craftsmanship, IZRI draws inspiration from Moroccan heritage and contemporary design to reinvent everyday objects.
IZRI believes that it is through the dialogue of cultures and know-how that the most beautiful stories can be written, particularly through typography, whether Arabic, Latin or Tifinagh.
In this world standardized by algorithms and artificial intelligence, promoting diversity of expression, the revival of local craftsmanship and the beauty of gesture is an act of resistance.
Surrounded by master ceramists, upholsterers and potters, Brahim Boucheikha puts his experience and enthusiasm at the service of a brand, IZRI, capable of combining authenticity and modernity.
IZRI's collections revive tradition while favoring environmentally friendly materials. An ethos that unites what the past has left us with what the future invites us to rethink.
IZRI, for the beauty of the gesture.
For children
IZRI is also committed beyond craftsmanship. A portion of the profits is donated to the Fiers & Forts association, which works to protect, educate, and nurture children in Morocco. Because creating also means sharing and supporting the future of coming generations.
Where to find Izri?
Izri Design creations are available in a selection of locations that share our values.
From September 2025, you will be able to find our items at 33 rue Majorelle , an iconic concept store located in Marrakech, opposite the Majorelle Garden.
Other collaborations are underway, notably with the Arab World Institute in Paris and several concept stores in France and internationally.
In the meantime, our entire collections are available online , via our official store.